Packing box knowledge: some design drawbacks of gift boxes
Release time:
2022-07-28
In the dazzling array of packaging, customers always choose only the products they like. In addition to the popularity and satisfaction of the product itself, the voice of packaging design is affecting consumers to make purchase decisions. In fact, it is not, some of the drawbacks in packaging design often make the customer's hand from the shelf to pick up the product, and instead chose other similar products, this time we must know where the drawbacks of packaging is?
In the dazzling array of packaging, customers always choose only the products they like. In addition to the popularity and satisfaction of the product itself, the voice of packaging design is affecting consumers to make purchase decisions. In fact, it is not, some of the drawbacks in packaging design often make the customer's hand from the shelf to pick up the product, and instead chose other similar products, this time we must know where the drawbacks of packaging is?
In the packaging gift box processing of fast moving consumer goods, the common design drawbacks are as follows:
1. packaging does not highlight the sales proposition of the product
Products can meet the demands and attribution of consumers through packaging design, and when the packaging design of a product lacks a theme, it is easy to lose to competing products with a theme, which is the product's sales proposition is suppressed. When consumers choose bagged wedding candy, at the same price, will he choose a brand with festive characters and red patterns or a general brand with only characters? The result is self-evident.
2. Packaging Patterns and Product Connotation
The packaging design of some enterprises is undertaken by the printing plant, and the design capacity of the printing plant is often uneven, and the design of some small printing plants is usually surprising. If the packaging of edible plum is clearly designed, but the pattern of flowers and plants is printed on the bag, consumers will feel puzzled at this time, and after careful observation, they will usually give up buying because they question the product level.
3. packaging flashy
In order to achieve the purpose of differentiation, some products are often accustomed to taking "shortcuts", that is, not through the product itself to form differences, but through the packaging of the "luxury route" to form differences, but often do more harm than good. For example, the packaging of a certain brand of poultry eggs is like a luxury. Some consumers joked that they were reluctant to eat it when they bought it, and the box was reluctant to throw it away. As a result, they simply did not buy it. It can be seen that if the excessive luxury of packaging lacks the support of quality products, it will often be regarded as a gimmick, and finally fall into a flashy result without applause.
4. packaging does not conform to the behavior
A certain brand of functional beverages in China, its target consumers are people with a large amount of exercise, and its packaging is glass bottles. There is a problem here. Glass itself is fragile. It is in the habit of protecting one's own body. The functional sports drink of glass bottle is obviously very uncomfortable to praise. Moreover, some outdoor snack foods often ignore a problem in packaging design, that is, the packaging is too heavy. Many products lose more market opportunities due to heavy weight or inconvenient to carry, or the packaging is easy to deform. These are the results of ignoring behavior habits.
5. packaging is incompatible with the trend
Today's packaging is a corporate behavior, but there is a real trend phenomenon, such as environmental protection packaging quietly popular can not wait for leisure. Environmental protection packaging most directly reflects the degree of attention of enterprises to consumers, such enterprises are easy to get the recognition of consumers. Such as direct sales of Amway products, the basic use of environmentally friendly recycling packaging, such packaging can not only protect the ecological environment, but also to the greatest extent to protect the nature of the product does not change.
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